Four things that family buyers consider during their property search

21 Jan 2020

Preparing your home for sale isn’t something that can be achieved over a weekend, especially if it’s a larger household. 

From the size of living space and budget, to location, school catchment areas and transport links, there are many factors that family buyers will think about when searching for the perfect family home.

With this in mind, here at Online Estate Agents, we outline what family buyers have at the forefront of their minds before buying a property and why you should consider them as a property seller.

The space

Most families require a practical home containing two, three or four-bedrooms with plenty of space, parking and storage.

Because of this, family buyers tend to think about space in the initial stages of their property search.

While you may not be able to change the number of rooms in your property, you can consider turning a small study or spare room into another bedroom. Also, you could try converting unused space in a garage or basement as a play area or game room.

The budget

Like any buyer, parents on the hunt for the perfect home will have a budget in mind, which will allow them to have a stronger idea about what they can realistically afford, as well as the elements that they will need to compromise on. 

Because of this, it’s important that you set a fair and realistic asking price. Consider marketing your property at a competitive price but be careful not to set the price too high, as this could discourage potential buyers, and refrain from pitching it too low, as this could undermine the true value of your home.

Of course, your agent will take conditions of the local market into account to help you set the right asking price.

The location

The location of a home is undoubtedly one of the most important aspects for families. Most parents will want to be within the catchment areas of the best local schools and amenities such as parks, leisure centres, playgrounds and shops.

Transport links to work and nearby motorways are also major considerations, while having access to local parks, walking trails, woodland and nearby countryside can be ideal for fresh air and days out with family and pets.

Living in a family-friendly area is a bonus for parental buyers, so if you happen to live in one, ensure that you emphasise this in your marketing campaign and during viewings

The security

Your property could be in the perfect location with plenty of amenities, but that won’t matter much if it isn’t safe and secure.


Parents have extra safety concerns when it comes to their children, so safety locks on toilets, ovens and windows can make an affordable yet effective addition to your home that will impress family buyers. 

Consider security systems and double-check if railings and banisters are secure, as parents will check for these small details when they come to view your home.

Fortunately, now is a good time to put your home on the market, as buyers – families or otherwise – are seeking a fresh start amidst the new year. By considering the above factors, you can make your home more appealing to family buyers and, eventually, achieve asking price or above.

Here at Online Estate Agents, we have the tools and knowledge to help you to sell your home efficiently and effectively. For expert advice on selling your home, please contact us on 0330 1244 786 or at

Additionally, you can request a valuation on our website to see how much your home could be worth on the current market.

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